Note 01 · 4 min read
Why we don’t rush a facial
Written by Inès Laurent
A facial booked for sixty minutes, at most places, is forty-five on the table and fifteen on everything else: the paperwork, the change, the pitch at the end. We didn’t want to build a studio around that arithmetic.
Skin responds to time in plain, unglamorous ways. Products need minutes to sit, not seconds. Muscles in the jaw take a while to stop bracing. Most people don’t start to breathe properly until the second quarter of an hour.
“The last ten minutes are where the facial actually happens.”
So we book long and we book apart. Your sixty minutes start when you lie down, and there is a quarter-hour gap before the next guest. If that means fewer appointments in a day, it also means none of them are rushed.