A figure in a black shirt raising one arm against a bare white wall, face out of frame

03 / 06Fashion lookbook

ATELIER NOOR

Year: 2024
Category: Fashion lookbook
Client: Atelier Noor (a fictional label)
Location: Studio, Gowanus, Brooklyn
Format: Lookbook, 12 looks, 48 frames

Twelve pieces, one white wall, one north window. Noor asked for clothes that look worn-in on day one, so we wore them in.

Undyed, black, a little camel. Nothing else allowed in the room.

Close crop of a hand resting on the waist of a loose white shirt tucked into pale denim

Hands pulling at a chunky ivory knit sweater against a white background

Look 02, look 04. Undyed cotton; undyed wool.

A single white shirt on a wooden hanger on a white rail against a white wall — Look 00. The shirt that started the collection.

A model in a cropped cream suit jacket and wide trousers standing against a dark brown wall — Look 07 — cream suiting, cropped jacket, trousers cut wide.

Close crop of a black blazer collar and a fine gold chain necklace against bare skin — Look 09 — black wool, gold at the throat. Nothing else.

A woman in a black silk slip top with a camel coat slipping off one shoulder, hand at her chin

Close crop of black leather slip-on shoes and cuffed tan trousers on a wooden chair — Look 10, and its shoes.

Every piece shot on the same three metres of floor.

A woman in a white top and pale trousers with a camel coat on one arm and a wide-brimmed hat, outdoors among stone arches — Look 11, outside, because the light moved and we followed it.

A woman in a white linen dress seated in a pale armchair, cropped at the shoulders — Look 12. The last frame of the day.

Notes

Atelier Noor is a small label with a strict palette: undyed, black, a little camel. The brief was a lookbook that a buyer could read in thirty seconds and a customer could live in for a season.

We built it like a contact sheet: same wall, same window, same distance. That way the clothes are the only thing that changes.

Credits

Photography: Wren Morrow
Creative direction: Noor Haddad
Styling: Theo Lind
Hair & make-up: Sol Abara
Model: Ines V.
Assistant: June Halvorsen

All names and clients on this page are fictional.

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